Get Discovered: Writing Clear and Unique Recipe Titles & Story on Cookpad

Writing a catchy, clear recipe title and story is more than just a creative exercise—it’s about helping your recipe get discovered and loved by the right audience on Cookpad. Here’s how you can make your recipe titles and stories stand out to your fellow Indian home cooks and food enthusiasts.

1. Crafting the Perfect Recipe Title

Your title is the first thing people see, so make it clear and attractive.

a. Be Clear and Precise

Let readers know what your dish is right away. For example:

“Creamy Paneer Butter Masala – A North Indian special”

“Mango Lassi – Refreshing Summer Drink with a Twist”

b. Highlight Key Ingredients or Specialties

Focus on the star ingredients or a unique twist. Mention if the recipe is suitable for a season or festival:

“Navratri Special Sabudana Khichdi (Fasting Recipe)”

“Winter Special Gajar Halwa – Sweet Carrot Dessert with Ghee”

c. Use Specific Descriptions

Instead of generic names like "Chicken Curry,", "Chocolate Cake" or "Paneer Butter Masala" spice it up! Think of phrases that describe the dish in a fun or appealing way:

"Quick Chicken Curry – Ready in 30 Minutes"

"Melt-in-the-mouth Easy Chocolate Cake (For Beginners)"

d. Keep It Clean

Avoid unnecessary punctuation, emojis, or hashtags in the title. Keep it simple and professional.

Example of a good title:

“Oats Coin Parathas – Healthy Tiffin Box Idea”

The goal is to make it easy for readers to understand what the recipe is while enticing them with a unique twist.

Here are a few examples of existing recipes to give you an idea of how they appear:

Instant Rava Handvo (Traditional Gujarati Handvo) Recipe by Daxa Parmar

#toc1 #kidsspecial #cookpadindia Instant Rava Handvo is a variety of Handvo. There are various famous Gujarati dishes like dhokla, dal dhokli, khandvi, undhiyu, thepla, etc, handvo is also one of them. Other variety includes using gram flour with vegetables. Giving a twist to the recipe by incorpora…

CookpadDaxa Parmar

2. Writing a Catchy Recipe Story

Once you’ve got the title, the recipe story helps seal the deal.

a. Keep It Short and Simple

Keep your story to the point. Explain what the dish is, why it’s special, and how it benefits the reader.

For example:

“These Oats Coin Parathas are the perfect snack for your kid’s tiffin box! Healthy, delicious, and quick to make.”

b. Use Your Voice

Speak directly to your followers using “you” and “your” to create a friendly connection.

For example:

“If you’re looking for a quick, nutritious snack, this recipe is perfect for you!”

Tell a little behind-the-scenes moment—who inspired the recipe, a memory attached to it, or your favorite way to enjoy it.
Example:
"This chutney reminds me of Sunday breakfasts with my grandmother—she always added jaggery to make it extra special!"

“I’ve been making these parathas for years—they’re always a hit at home!”

d. Tag Other Cookpad Users

If you were inspired by a friend’s recipe or cooked with someone, you can @tag their Cookpad profile in your story to show appreciation.

e. Credit Inspirations

If your recipe is inspired by another dish, mention it by writing:
“Recipe source: [link]”
(It's a good habit and shows respect for fellow cooks.)

f. Include Informations Naturally

Add relevant informations naturally to help your recipe get discovered, but don’t overdo it. For example:

“These oats-based parathas are a healthier alternative, perfect for weight-watchers.”

g. Hashtags Go At The End

Add simple, relevant hashtags at the end after your story, so your beautiful writing shows up first. Keep them simple and don’t clutter the preview. Or just use your challenge hashtags at the end of your story.

Example:

“This Quick Paneer Tikka is perfect for evening snacks—crispy and full of flavor!

#ca2025 #PaneerTikka #HealthySnack #QuickRecipe"

3. Extra Tips for Success

Consider Your Audience: Think about who you’re writing for. Is it parents looking for quick meals? Vegans searching for plant-based options? Adjust your title and story to appeal to them.

Stay True to the Dish: Be honest about what your recipe is, mention what the recipe holds.

A great recipe title and story are your first chance to make an impact. By keeping it clear, engaging, and relatable, you’ll attract more readers and inspire them to try your recipe. Keep it simple, be yourself! Add your personal touch and shine!

Happy cooking, and let your recipes shine!