What you should know about follow feature

Ayushi Vijay Vargiya -

The follow feature has been there on all social media platforms as a
tool to build one's personal following, of people who want to get their
updates and be in touch. "Follow" has been an integral part of a
platform that thrives on community.

As Facebook says "Your friends aren't the only ones who might like your
photos or posts. Share with anyone and find people with the same
interests." A recipe platform like Cookpad is no different. Cookpad
allows users to follow other users and get updates (in form of new
recipes or comments) from loved chefs, home cooks and anyone else they
want to hear more from.

The chefs and home cooks who get followed also have an added catalyst to
make sure that they are making the best use of their time spent in the
kitchen and publishing some awesome recipes, since they know that there
is someone who is waiting for their updates & new posts. This not only
helps in improving author to user connect but also in enabling
engagement across the platform.

Why should i follow other users?

Some of you would ask why I should follow another user on Cookpad?
Here's the answer:

  1. Following your favorite authors keeps you updated about with their
    latest recipes & photos.
  2. The best way to personalize your wall is to follow those authors
    whose way of cooking is the one that most resembles yours or your
    kitchen, you especially like. So, every time any of your friends
    publish a new recipe, it will come out as a recipe to inspire you
    and give you new ideas to put into practice.

How do I start following people:

Following a user or author is very easy.

You have to log in with your account and open the profile page of the
user you want to follow. This can be done in 3 ways:

  1. Search user by there their name and go to their profile page
  2. Click on the user name on the recipe page and go to their profile
  3. On app, you can go on trending tab and click on author profile who
    cooksnapped a recipe

Now on the profile page, click the "Follow" button. The button now says
"Following": that's it!

3. How to view the users I follow?

You can view all the users you follow from your profile page:

  • Log in with your account,
  • From the top bar, click "Menu" and then click on the user name to go
    to your profile,
  • View the followed users from the section in your profile.

Why it is important to have followers:

Now that you know why & how to follow, lets talk about the feature from
an author perspective. How does "having a follower base" help you grow
on the Cookpad platform?

1. Motivation & Appreciation

Having followers definitely is a plus point as they motivate you to cook
better and share your experiences. If there are users who are waiting
for your recipes, then you will be more cautious while posting them,
which in turn improves the quality of the post and recipe, which might
further attract more people to visit your profile.

See what Madhuri (Cookpad
author) has to say -

Before, I used to post one recipe in a week. Slowly I started gaining
a lot of followers and appreciation from people across the world
which just motivated me to cook and write more. Now I post two to
three in a week.

2. Visibility & Self Promotion

Many users ask us When you can get followers on Instagram, Twitter,
Facebook then why you need followers on Cookpad?

Our answer to them:

It is only valuable if you have the right people following you, not
the number of people.

People who love cooking are on Cookpad. Your audience hence, is
comprised of a niche audience who think alike. Food unites them all. So
through Cookpad, you are able to share your experiences and learn from
others who are equally passionate about food & cooking.

Then, what are you waiting for? Start following users and do not miss
any new updates & recipes. Keep trying new recipes and show them
your love!

Keep sharing more recipes. Enjoy Cookpad !

In case you have any queries you can write to us on info-in@cookpad.com